Blog entries categorized under Data & Lists
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on March 17, 2008
in Data & Lists
As published in DM News
In the world of email marketing, buying a list is considered a big “faux pas” amongst permission fanatics and professional email marketing pundits alike. In fact, the practice is so loathed that the mere mention of a purchased list can get you banned by a mainstream email service provider. So what’s a marketer to do when they want to engage in email marketing but don’t have a year or so to grow a list organically?
Fortunately, some very creative, yet somewhat desperate marketer came up with the idea of co-registration and the email list industry has run amuck with the concept ever since. For those you not familiar with the practice, co-registration is where your opt-in offer appears alongside or after the opt-in form of another website. The idea behind this is that since it’s sometimes difficult and time consuming to get people to come to...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 17, 2007
in Data & Lists
The one size fits all mentality simply doesn't work anymore especially when it comes to selling online. Just when you think you're aiming your marketing and creative efforts at the right target market, think again and think smaller. Segmentation is the key to generating higher conversion rates from your website and email marketing efforts. From displaying the right product using geo physical data to creating the perfect offer based on previous email click patterns, segmentation will help to ensure the right offer gets in front of the right person at the right time. Mass customization is here to stay and you better have the right tools to make it happen with your website and email campaigns.
Almost all websites are categorized based on product or service type however segmentation is the magic step that results from understanding consumer behavior. By digging deep into your web analytics, you should be able to...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on August 20, 2006
in Data & Lists
If your email marketing system transmits email in MIME format how do you know what format (HTML or Text) your recipients are reading? Most systems will calculate open rates however this is only regulated for HTML formats. In addition most systems will calculate clicks however they do not distinguish between a text click or HTML click.
If you're fortunate enough to have an email service provider like Gold Lasso that calculates unique opens and unique clicks that distinguishes between HTML and text formats you can easily calculate a rough distribution between the two.
Here are the formulas:
HTML format = Number of recipients who requested HTML formats + (Unique Opens - Number of recipients who requested HTML formats)
Text format = Number of recipients who requested text formats + (Unique Text Clicks - Number of recipients who requested text formats)
MIME Format = Number of transmissions - (HTML format + Text format)
The reason why you...
