The From Line

Rants, raves and ramblings about multi-channel marketing.

Elie Ashery

Elie Ashery

Elie is a true entrepreneur who has dedicated his career to the Internet and new media. He is responsible for the vision and strategy execution for Gold Lasso and drives the innovation behind the Company’s products and services. Elie’s career as an Internet entrepreneur has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and most recently in The Washington Post. Elie has written numerous articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at various trade events. In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. Elie holds a bachelor degree in finance from the University of Maryland’s Robert H. Smith School of Business and is currently enrolled in their Executive MBA program.

Blog entries categorized under Mobile

Mobile Messages in an Email World

Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on June 06, 2008
in Mobile
As published in DM News As the mobile phone continues to become the main communications device, email rendering on mobile devices have become a serious issue.  Since many mobile devices only display text emails, email marketers have a challenging time separating their mobile users from their traditional email client recipients.  This segmentation will be necessary to ensure proper rendering of their messages to non-HTML friendly email clients.  It will also be difficult for email marketers to determine the true open rate of their campaigns because of this growing user base. What can marketers do to combat some of these issues?  Mobile marketing messages need to be designed for text so that it can be read by a Blackberry or other device. This might bring people back a decade, but some of the same tactics will yield successful results.  Marketers should use uncommon characters such as asterisks, equal signs, etc. to make...
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
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Kristin Logan said,
  70%! Not too shabby :-)  
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