Blog entries categorized under Social Media
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on September 02, 2010
in Social Media
As I was doing my daily research on B2B social media I came across a great blog post from Kipp Bodnar. Kipp gave insightful predictions for B2B social media in 2010 one of which I found to be particularly true for this year, “Influencer Marketing Gets Even More Important.” Many clients continually ask me how to identify an influencer from email campaigns and how to market to them once they are identified?
To answer this question, the FaceBook and Twitter links that are prominent in today’s email marketing are not just to extend a message’s reach. The simple action of clicking these links gives the marketer a bull’s eye as to who their greatest ‘influencers’ are and which social media forums they communicate with.
Recommend Strategy:
Based on the ability to identify your influencers using the methodology described above, segment these influencers and treat them differently. Make sure the content they’re receiving is...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on February 25, 2008
in Social Media
As the 2008 presidential primaries come to a close, the remaining candidates' staffers are making a mad rush to expand their social networking presence. Any medium to reach voters who were previously an afterthought in the last election has become the mantra amongst Clinton and Obama supporters in a tight Democratic primary. However no matter how much effort goes into harnessing the power of social networking in the name of politics, email is right around the corner as an opposition's counter-measure to undermine such efforts.
One of the more popular smear campaigns this election has come in the form of an email claiming that Barak Obama is a Muslim. This viral email attempted to establish a link of faith between Barak Obama and his paternal ancestry. It was so successful that it garnered mainstream media attention forcing the up and coming presidential candidate to fight back and clarify false accusations. Another email aimed...
