Blog entries categorized under Strategy
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on December 29, 2010
in Strategy
Gold Lasso is noticing that larger big box retailers are responding to current economic conditions by reinstating long forgotten layaway programs just in time for the holiday season. Since many consumers have reduced credit lines, it will be imperative for pure online retailers that sell larger ticket items to offer similar programs and promote them aggressively to compete effectively for their respective market segments. With the continued squeeze in the consumer credit markets, layaway will be a lasting trend and one that will need to be embraced by online retailers as well.
We'd love to hear your thoughts on this topic! Let us know here or on our facebook page. http://www.facebook.com/GoldLasso ...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on April 07, 2010
in Strategy
Gold Lasso's RegReady put together a quick presentation to educate website publishers about form monetization. In addition, the presentation shows how website publishers join and benefit from Gold Lasso's RegReady co-registration network. The presentation highlights the differences between traditional co-registration and RegReady's methodologies that provide advertisers an ethical and responsible way to grow their email lists.
Click here to check it out:
Proper form monetization and co-registration practices.
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Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on February 23, 2010
in Strategy
Watch Gold Lasso's video Email Marketing's Biggest Secret and learn a guaranteed yet least used tactic to lift your conversion rates. More videos to come....
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 12, 2009
in Strategy
Here we are, well into the last quarter of 2009, and holiday-related marketing campaigns are well underway. Many of Gold Lasso’s clients have begun promoting sale dates, coupon codes, clear outs, special event dates such as VIP access to online sales and other year-end online campaigns. Meanwhile, some still have not begun their end of year planning. Start now, it’s not too late. Here are some tips to help organize your e-marketing strategies:
Coordinate online and offline promotions together to reinforce customer messages.
Prepare special “backup plan” promotions that might be triggered by an event – snow in Florida promotions and inventory blowouts are just a few examples.
Make it your New Year’s Resolution to be more engaging with your customers. Clearly and directly ask your customers to use social media by sharing info on Twitter or Facebook, forwarding to a friend or responding to a survey. Follow up with...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on October 18, 2009
in Strategy
Below is another example of how using a custom DNS with your email service provider can help increase trust and deliverability. In this example, TechTarget sent me an email to sign up for their Online ROI Summit. However when clicking on the link my email client warns me that the link could be fraud. Why? Because the link resolves through the email service providers domain instead of TechTarget. This is why custom DNS coupled with a unique IP is the gold standard for deliverability and trust.
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