The From Line

Rants, raves and ramblings about multi-channel marketing.

Elie Ashery

Elie Ashery

Elie is a true entrepreneur who has dedicated his career to the Internet and new media. He is responsible for the vision and strategy execution for Gold Lasso and drives the innovation behind the Company’s products and services. Elie’s career as an Internet entrepreneur has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and most recently in The Washington Post. Elie has written numerous articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at various trade events. In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. Elie holds a bachelor degree in finance from the University of Maryland’s Robert H. Smith School of Business and is currently enrolled in their Executive MBA program.

Blog entries tagged in analytics

Unique Clicks and Open Stats to Determine Message Formats

Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on August 20, 2006
in Data & Lists
If your email marketing system transmits email in MIME format how do you know what format (HTML or Text) your recipients are reading?  Most systems will calculate open rates however this is only regulated for HTML formats.  In addition most systems will calculate clicks however they do not distinguish between a text click or HTML click. If you're fortunate enough to have an email service provider like Gold Lasso that calculates unique opens and unique clicks that distinguishes between HTML and text formats you can easily calculate a rough distribution between the two. Here are the formulas: HTML format = Number of recipients who requested HTML formats + (Unique Opens - Number of recipients who requested HTML formats) Text format = Number of recipients who requested text formats + (Unique Text Clicks - Number of recipients who requested text formats) MIME Format = Number of transmissions - (HTML format + Text format) The reason why you...
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
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