Blog entries tagged in authentication
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on October 18, 2009
in Strategy
Below is another example of how using a custom DNS with your email service provider can help increase trust and deliverability. In this example, TechTarget sent me an email to sign up for their Online ROI Summit. However when clicking on the link my email client warns me that the link could be fraud. Why? Because the link resolves through the email service providers domain instead of TechTarget. This is why custom DNS coupled with a unique IP is the gold standard for deliverability and trust.
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Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on January 04, 2009
in Industry Commentary
Every New Year’s I take the avalanche of information I gather from clients, business partners and hundreds of articles and white papers I have read of the previous year and try to make some bold predictions for email marketers. Like any modern soothsayer, my predictions are a medley of hits and misses, such as my accurate such as the call for more email marketing legislation in 2008, and complete flops such as my 2007 suggestion of wider adoption of RSS by email marketers. More importantly, however, they are the basis for my predictions for the upcoming year (2009 will be posted next week).
2008 Prediction 1: The Death of the ISP White List (Hit and Miss)
While still in use, ISP white lists have been fairly marginalized as reputation-based systems have taken a much larger foothold for managing spam. In fact, Gold Lasso hasn’t noticed a real deliverability difference between clients...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 21, 2008
in Industry Commentary
There's been a lot of speculation if GoodMail will survive in 2009, and thankfully much of it has been put to rest today with the announcement of its third round of funding lead by Bessemer Venture Partners. After a lot of research, my feeling is that GoodMail is currently a must for financial services companies. With identity theft on the continual rise, banks, credit unions and brokers need to ensure that they are taking every step possible to secure their customers information and to prevent phishing....
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on December 14, 2006
in Deliverability
Another year in email marketing is almost gone and the good guys' battle against spam has barely made a dent. Black lists, content filters and challenge response are all a joke to spammers. Ninety-nine percent of spammers are never identified because of their uncanny ability to hide behind hijacked pc's and servers. As an email marketer, the only real silver bullet to combat spam is the unified use of SPF or Sender Policy Framework. SPF is a simple string of code attached to a domain that forces an email sender to be identified hence there is no place for spammers to hide. The biggest issue to using SPF in the battle against spam is getting network administrators to implement it on their DNS (Domain Name Service) in addition to them not allowing email to enter their network from a sender who has not implemented SPF. Two very simple things that need to be done in concert.
However there is...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 29, 1999
in Industry Commentary
For those of you who define spam as a commercial email sent from a legitimate company help is on the way. Large ISPs such as AOL, Microsoft and Earthlink have been pushing the adoption of Sender ID technology which authenticates that email sent to your mail server is from a legitimate Internet domain and one that has not been forged in the mail's header. This is the most promising technology to date for stopping all the solicitations for diet pills, mortgages and body enhancement drugs since these are the types email solicitations that usually contain false domain information. Sender ID technology can also give an ISP, corporate network admin or even an individual an easier way to block all information from a particular company.
As an email marketing executive, I applaud Sender ID technology and can't wait for it to be accepted and implemented. My reason for being pro Sender ID...
