Blog entries tagged in automation
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on May 23, 2011
in Compliance
New laws in the UK governing the use of website cookies go into effect May 26th. These new laws will cause issues for companies practicing marketing automation linking website behavior to an email address. The Information Commissioner’s Office (ICO) in the UK has issued a 9 page document of guidelines about how companies should comply with these new laws. Similar laws are coming to the U.S. and companies engaged in certain marketing automation practices will need to seriously rethink their tactics. Permission-based marketing is real and is here to stay....
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on May 10, 2011
in Compliance
If you're using markting automation that combines web analytics with email marketing get ready to change your game plan. Jay Rockefeller (D-W.Va.), head of the Senate Commerce Committee, introduced a new privacy bill Monday that instructs the Federal Trade Commission to craft rules establishing standards for a universal do-not-track mechanism. If passed, this new legislation could cause logistical headaches for marketers, especially B2B ones, who use web analytics to track and "score" leads (subscriber activity). If you're thinking about PAYING EXTRA for these types of marketing automation systems, my advice is to hold off a bit to see where this proposed legislation ends up. ...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on September 15, 2009
in Integration
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery. This is one of the reasons why SMS and Twitter have cannibalized some of email's footprint for mobile delivery of commercial messages.
The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages. This process is somewhat ironic since a few years ago RSS pundits were pronouncing the...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on August 25, 2009
in Creative
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery. This is one of the reasons why SMS and Twitter have usurped email for mobile delivery of commercial messages.
The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages. This process is somewhat ironic since a few years ago RSS pundits were pronouncing the death of...
