Blog entries tagged in B2B
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on June 23, 2011
in Trends & Takeaways
Really Dumb Moves By B2B Marketers
The B2B marketers who didn’t learn their lessons with traditional email marketing systems are making the same mistakes with marketing automation. “Dripping out text messages to purchased lists from marketing automation systems will yield the same sub-par results” says Michael Weisel, Chief Technical Officer of Gold Lasso. As a veteran in the email deliverability space, Michael thinks investing more money in better technology will have no effect on email deliverability and conversion rates for the long run. By purchasing lists, B2B marketing executives are attempting to justify their latest technology purchases quickly. This tactic often results in dire consequences that no business can afford such as email blocking, loss of software licensing and the squandering of a marketing budget.
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on September 02, 2010
in Social Media
As I was doing my daily research on B2B social media I came across a great blog post from Kipp Bodnar. Kipp gave insightful predictions for B2B social media in 2010 one of which I found to be particularly true for this year, “Influencer Marketing Gets Even More Important.” Many clients continually ask me how to identify an influencer from email campaigns and how to market to them once they are identified?
To answer this question, the FaceBook and Twitter links that are prominent in today’s email marketing are not just to extend a message’s reach. The simple action of clicking these links gives the marketer a bull’s eye as to who their greatest ‘influencers’ are and which social media forums they communicate with.
Recommend Strategy:
Based on the ability to identify your influencers using the methodology described above, segment these influencers and treat them differently. Make sure the content they’re receiving is...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on March 17, 2008
in Strategy
As published in DM News
A few weeks ago I had an Aflac agent in my office. After we closed a deal he pleasantly asked me if I knew of other business owners in need of Aflac’s products. As a result of the good sales experience, I gave him five referrals. Every sales person knows the value of a referral however the concept doesn’t resonate well with email marketing practitioners. Now is a great opportunity to change that. Instead of relying on an inadequate forward-to-a-friend process, a more formalized referral program is needed to ensure success. A good referral program is automated, timely and usually starts where the original opt-in process ends. Once a website user has gone through the motions of opting-in, it is a perfect opportunity to ask for a referral. Ask the referrer not only for an email address but also a full name. When soliciting the referee...
