Blog entries tagged in beat practice
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on May 18, 2011
in Industry Commentary
So you think you know a thing or two about email marketing? Here's your chance to prove it! Take the email marketing quiz below and post your score on our Facebook Page. Everyone who posts their score will be eligible to win a $100 Starbucks gift card. Don't worry if you fail because most people do!
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on February 23, 2010
in Strategy
Watch Gold Lasso's video Email Marketing's Biggest Secret and learn a guaranteed yet least used tactic to lift your conversion rates. More videos to come....
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on June 07, 2008
in Industry Commentary
There is a dirty little secret with email service providers (ESPs) and it’s about time it has been brought to the forefront of industry discussions. I learned about the intricacies of this secret while culling Gold Lasso customers that exceeded our spam complaint threshold. After politely showing a few of them the door, out of spite they revealed to me that they were simultaneously using the services of five other competitors unraveling a twisted web of ESP “switch-a-roonie” that promotes spam and hurts the industry. This dirty little secret is so obvious that I’m surprised it hasn’t been exposed by privacy and anti-spam advocates and used to smack the smug faces of ESP executives. Surprise! The dirty secret is that most ESPs have no economic incentive NOT to do business with customers who refuse to use good list practices. Let me say it this way: Email service providers make good money...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on December 16, 2007
in Industry Commentary
Last year I predicted that 2007 was going to be "the year of the mailman" for email marketing, meaning that everyone including the mailman would engage in the practice. This is evident in that Constant Contact now claims 150,000 small business customers. The word is out that email marketing returns big bucks and the little guys want in. True, email marketing does level the playing field between large and small online retailers since it's an affordable medium and relatively easy to press the send button. However the newbies to the game need to understand that any monkey can click send and just as anything good in life, realizing a positive ROI from your email marketing takes time, effort, a little bit of smarts and an education. Yes, you got to get yourself an email marketing education. Don't be dumb and buy into unscrupulous pie in the sky marketing that you'll sell...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 20, 2006
in Gold Lasso & eLoop
Gold Lasso announced last week that we joined the Email Experience Council, http://www.emailexperience.org/. Red More Here!
The group meets every so often via teleconference then splits into various round table discussions. I'm currently participating in the email experience round table which is tasked with formulating standards for different types of email communications such as newsletters, transactional, promotional and charitable. So far most of the group seems to be pretty engaged and has come up with some good ideas and formats to test. My overall experience with the "Experience" has been good. Allison Swerdlow of Ogilvy has done a great job organizing everything, especially since everything is virtual. I don't know how she does it and work full time.
Next post should be about my round table's findings.
Happy Thanksgiving!
E...
