Blog entries tagged in certification
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on January 04, 2009
in Industry Commentary
Every New Year’s I take the avalanche of information I gather from clients, business partners and hundreds of articles and white papers I have read of the previous year and try to make some bold predictions for email marketers. Like any modern soothsayer, my predictions are a medley of hits and misses, such as my accurate such as the call for more email marketing legislation in 2008, and complete flops such as my 2007 suggestion of wider adoption of RSS by email marketers. More importantly, however, they are the basis for my predictions for the upcoming year (2009 will be posted next week).
2008 Prediction 1: The Death of the ISP White List (Hit and Miss)
While still in use, ISP white lists have been fairly marginalized as reputation-based systems have taken a much larger foothold for managing spam. In fact, Gold Lasso hasn’t noticed a real deliverability difference between clients...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 21, 2008
in Industry Commentary
There's been a lot of speculation if GoodMail will survive in 2009, and thankfully much of it has been put to rest today with the announcement of its third round of funding lead by Bessemer Venture Partners. After a lot of research, my feeling is that GoodMail is currently a must for financial services companies. With identity theft on the continual rise, banks, credit unions and brokers need to ensure that they are taking every step possible to secure their customers information and to prevent phishing....
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 29, 1999
in Industry Commentary
For those of you who define spam as a commercial email sent from a legitimate company help is on the way. Large ISPs such as AOL, Microsoft and Earthlink have been pushing the adoption of Sender ID technology which authenticates that email sent to your mail server is from a legitimate Internet domain and one that has not been forged in the mail's header. This is the most promising technology to date for stopping all the solicitations for diet pills, mortgages and body enhancement drugs since these are the types email solicitations that usually contain false domain information. Sender ID technology can also give an ISP, corporate network admin or even an individual an easier way to block all information from a particular company.
As an email marketing executive, I applaud Sender ID technology and can't wait for it to be accepted and implemented. My reason for being pro Sender ID...
