Really Dumb Moves By B2B Marketers

The B2B marketers who didn’t learn their lessons with traditional email marketing systems are making the same mistakes with marketing automation.  “Dripping out text messages to purchased lists from marketing automation systems will yield the same sub-par results” says Michael Weisel, Chief Technical Officer of Gold Lasso.  As a veteran in the email deliverability space, Michael thinks investing more money in better technology will have no effect on email deliverability and conversion rates for the long run.  By purchasing lists, B2B marketing executives are attempting to justify their latest technology purchases quickly.  This tactic often results in dire consequences that no business can afford such as email blocking, loss of software licensing and the squandering of a marketing budget.

Gold Lasso’s RegReady is a fast growing co-registration network – serving hundreds of websites and processing hundreds of thousands of co-registrations. RegReady’s co-registration network serves both publishers and advertisers.   What is Co-Registration? Co-registration is an advertising methodology specifically used to build lists and generate sales leads.   How is it Done? It is done by putting contextually relevant ads in the path of a Website’s registration form, hence the name “co-registration.”   Co-registration traditionally has seen many methodologies and has experienced mixed results primarily due to the many blind models that were created. RegReady is exactly the opposite, it is a 100% transparent network of website and e-newsletter publishers across 35 different verticals. It is designed to give publishers the ability to create a new revenue stream from their website’s registration form submissions with other publishers in the network of their own choosing. It also allows these same publishers to...

After a ton of back breaking work, I'm proud to say that RegReady is finally available to Gold Lasso clients.  RegReady is a completely transparent co-registration marketplace where marketers can ethically build their lists, purchase leads and monetize their website registrations.  Extra special thanks to the alpha and continued beta publishers MarketingSherpa, MarketingVox, Larry Chase and the many others who participated....

A few months back in E-ssentials, we spotlighted an article written for DM News by our very own Elie Ashery, entitled “Co-registration: The Secret to Growing Your Email Lists.” The article focused on the concept of co-registration and the two main approaches – the do it yourself approach and the ad network approach. Well, we were so impressed and in-tuned to the concept of the ad network and the ability to grow your list ethically, organically and exponentially that we went out and purchased an entity of another company so we could make this network available to our clients. It’s been months in the making, but we are absolutely thrilled to announce the roll-out of RegReady, our proprietary co-registration network. We are in the final stages of beta testing and in the next few weeks we expect to make RegReady available exclusively to our Gold Lasso clients before we release it...

As published in DM News In the world of email marketing, buying a list is considered a big “faux pas” amongst permission fanatics and professional email marketing pundits alike.  In fact, the practice is so loathed that the mere mention of a purchased list can get you banned by a mainstream email service provider.  So what’s a marketer to do when they want to engage in email marketing but don’t have a year or so to grow a list organically?  Fortunately, some very creative, yet somewhat desperate marketer came up with the idea of co-registration and the email list industry has run amuck with the concept ever since.  For those you not familiar with the practice, co-registration is where your opt-in offer appears alongside or after the opt-in form of another website.  The idea behind this is that since it’s sometimes difficult and time consuming to get people to come to...