The From Line

Rants, raves and ramblings about multi-channel marketing.

Elie Ashery

Elie Ashery

Elie is a true entrepreneur who has dedicated his career to the Internet and new media. He is responsible for the vision and strategy execution for Gold Lasso and drives the innovation behind the Company’s products and services. Elie’s career as an Internet entrepreneur has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and most recently in The Washington Post. Elie has written numerous articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at various trade events. In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. Elie holds a bachelor degree in finance from the University of Maryland’s Robert H. Smith School of Business and is currently enrolled in their Executive MBA program.

Blog entries tagged in copywriting

Visual Descriptions Are A Must For Complex Selling

Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on July 14, 2011
in Trends & Takeaways

Trend: Infographics - Helping Marketers Cut Through The Clutter

infographic exampleMarketing in the 21st century has become immensely complex due to channel fragmentation and an avalanche of data creation. On any given day, Internet users will create 1.5 billion pieces of content on Facebook, tweet 140 million times on Twitter and upload 2 million videos to YouTube. According to a joint study conducted by IDC and EMC, it is estimated that the general public will create 1.8 zettabytes of data in 2011, with that number expected to double within the next two years. To put 1.8 zettabytes into perspective, the number is equivalent to 200 billion high definition movies each 120 minutes long. These new data complexities are the result of convoluted digital relationships, advances in scientific discoveries and the speed of new media.

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Message Mashups and Automated Assembly

Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on August 25, 2009
in Creative
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind.  However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies.  In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content.  Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery.  This is one of the reasons why SMS and Twitter have usurped email for mobile delivery of commercial messages.   The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages.  This process is somewhat ironic since a few years ago RSS pundits were pronouncing the death of...
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
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