Trend: Smart marketers are leveraging interactive games to overcome short attention spans.
With the anticipation of Zynga’s upcoming IPO, interactive gaming has been getting a lot of attention lately. Unfortunately, according to Forrester Research, this attention has yet to transpire to mainstream marketing, as 84% of marketers have no plans to incorporate games into their promotional mix. For the remaining 16%, their efforts are sparking a revolution in marketing, influencing the proliferation of gaming technologies resulting in its access by marketers and agencies of all sizes. More importantly, games are providing the much-needed content to hold consumer and prospect attention – an extension of the bilateral conversation brands strive for.
Tags: social media, marketing automation, creativity, trends, statistics, gaming

