The Mid-Atlantic Venture Association (MAVA) named Gold Lasso as one of the early and expansion stage technology companies to present at its annual investment conference, Capital Connection 2010, May 19-20 in Baltimore, MD.  I will be presenting Gold Lasso's accomplishments and strategies on Wednesday, May 19th at 3:40 PM. To learn more about the conference click here: http://www.capitalconnection.org/...

With the exception of GoodMail's Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound).  I liked LiveClicker's technology so much that I decided to partner them.  This partnership will allow Gold Lasso's clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that's truly engaging.  The best thing about the technology is that video plays directly in the inbox and is compatible with most email clients. You can read more about the partnership here.  http://www.goldlasso.com/index.php/company/news/341-video-in-email-now-a-viable-option-for-marketing-campaigns If you're interested in learning more about how LiveClicker works with Gold Lasso's eLoop please contact your service or sales rep. ...

Gold Lasso’s RegReady is a fast growing co-registration network – serving hundreds of websites and processing hundreds of thousands of co-registrations. RegReady’s co-registration network serves both publishers and advertisers.   What is Co-Registration? Co-registration is an advertising methodology specifically used to build lists and generate sales leads.   How is it Done? It is done by putting contextually relevant ads in the path of a Website’s registration form, hence the name “co-registration.”   Co-registration traditionally has seen many methodologies and has experienced mixed results primarily due to the many blind models that were created. RegReady is exactly the opposite, it is a 100% transparent network of website and e-newsletter publishers across 35 different verticals. It is designed to give publishers the ability to create a new revenue stream from their website’s registration form submissions with other publishers in the network of their own choosing. It also allows these same publishers to...

After a ton of back breaking work, I'm proud to say that RegReady is finally available to Gold Lasso clients.  RegReady is a completely transparent co-registration marketplace where marketers can ethically build their lists, purchase leads and monetize their website registrations.  Extra special thanks to the alpha and continued beta publishers MarketingSherpa, MarketingVox, Larry Chase and the many others who participated....

A few months back in E-ssentials, we spotlighted an article written for DM News by our very own Elie Ashery, entitled “Co-registration: The Secret to Growing Your Email Lists.” The article focused on the concept of co-registration and the two main approaches – the do it yourself approach and the ad network approach. Well, we were so impressed and in-tuned to the concept of the ad network and the ability to grow your list ethically, organically and exponentially that we went out and purchased an entity of another company so we could make this network available to our clients. It’s been months in the making, but we are absolutely thrilled to announce the roll-out of RegReady, our proprietary co-registration network. We are in the final stages of beta testing and in the next few weeks we expect to make RegReady available exclusively to our Gold Lasso clients before we release it...