Blog entries tagged in graphic design
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on July 14, 2011
in Trends & Takeaways
Trend: Infographics - Helping Marketers Cut Through The Clutter
Marketing in the 21st century has become immensely complex due to channel fragmentation and an avalanche of data creation. On any given day, Internet users will create 1.5 billion pieces of content on Facebook, tweet 140 million times on Twitter and upload 2 million videos to YouTube. According to a joint study conducted by IDC and EMC, it is estimated that the general public will create 1.8 zettabytes of data in 2011, with that number expected to double within the next two years. To put 1.8 zettabytes into perspective, the number is equivalent to 200 billion high definition movies each 120 minutes long. These new data complexities are the result of convoluted digital relationships, advances in scientific discoveries and the speed of new media.
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on March 02, 2010
in Gold Lasso & eLoop
With the exception of GoodMail's Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound). I liked LiveClicker's technology so much that I decided to partner them. This partnership will allow Gold Lasso's clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that's truly engaging.
The best thing about the technology is that video plays directly in the inbox and is compatible with most email clients.
You can read more about the partnership here.
http://www.goldlasso.com/index.php/company/news/341-video-in-email-now-a-viable-option-for-marketing-campaigns
If you're interested in learning more about how LiveClicker works with Gold Lasso's eLoop please contact your service or sales rep. ...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on September 15, 2009
in Integration
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery. This is one of the reasons why SMS and Twitter have cannibalized some of email's footprint for mobile delivery of commercial messages.
The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages. This process is somewhat ironic since a few years ago RSS pundits were pronouncing the...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on August 25, 2009
in Creative
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery. This is one of the reasons why SMS and Twitter have usurped email for mobile delivery of commercial messages.
The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages. This process is somewhat ironic since a few years ago RSS pundits were pronouncing the death of...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on June 03, 2009
in Trends & Takeaways
According to comScore, more than 10 billion video clips are viewed online every month -- providing companies big and small with an incredible opportunity for cost-effective branding, product display and demonstration. Ironically, the ability to incorporate streaming video into an email campaign was practiced in the early days of the commercial Internet, yet stymied when inbox providers and software developers started blocking javascript in email for obvious security reasons. With cutting-edge video technologies now available and the pent-up demand for video integration with email from both marketers and consumers, inbox providers are heeding the call by developing new programs for marketers to tinker with email video delivery.
Gmail YouTube Capabilities
Gmail recently announced a new "Labs" feature allowing users to preview YouTube videos in emails. This technology is currently only for Gmail users, and is limited to YouTube videos, but it stands as significant progress in the move towards true video...
