Really Dumb Moves By B2B Marketers

The B2B marketers who didn’t learn their lessons with traditional email marketing systems are making the same mistakes with marketing automation.  “Dripping out text messages to purchased lists from marketing automation systems will yield the same sub-par results” says Michael Weisel, Chief Technical Officer of Gold Lasso.  As a veteran in the email deliverability space, Michael thinks investing more money in better technology will have no effect on email deliverability and conversion rates for the long run.  By purchasing lists, B2B marketing executives are attempting to justify their latest technology purchases quickly.  This tactic often results in dire consequences that no business can afford such as email blocking, loss of software licensing and the squandering of a marketing budget.

Gold Lasso's RegReady put together a quick presentation to educate website publishers about form monetization.  In addition, the presentation shows how website publishers join and benefit from Gold Lasso's RegReady co-registration network. The presentation highlights the differences between traditional co-registration and RegReady's methodologies that provide advertisers an ethical and responsible way to grow their email lists. Click here to check it out: Proper form monetization and co-registration practices. ...

Gold Lasso’s RegReady is a fast growing co-registration network – serving hundreds of websites and processing hundreds of thousands of co-registrations. RegReady’s co-registration network serves both publishers and advertisers.   What is Co-Registration? Co-registration is an advertising methodology specifically used to build lists and generate sales leads.   How is it Done? It is done by putting contextually relevant ads in the path of a Website’s registration form, hence the name “co-registration.”   Co-registration traditionally has seen many methodologies and has experienced mixed results primarily due to the many blind models that were created. RegReady is exactly the opposite, it is a 100% transparent network of website and e-newsletter publishers across 35 different verticals. It is designed to give publishers the ability to create a new revenue stream from their website’s registration form submissions with other publishers in the network of their own choosing. It also allows these same publishers to...

The forward-to-a-Friend gimmick is a failed attempt by e-mail service providers to incorporate viral marketing tools into their applications. Because 100% of the most commonly used e-mail clients have a forward e-mail feature, people use that instead. The only thing we e-mail service providers can do to save face is to hope that the feature reminds people to use their forward button. A recent survey to online market­ers by the Email Experience Council asked, “What is your most successful list-building tactic?” Only 6% chose “Viral: empowering subscribers to share my e-mails via forward-to-a-friend,” 9% chose “Acquisition: growing by renting lists,” and 84% chose “Organic: capital­izing on sign-up opportunities across all of my channels.” These statistics prove that the forward-to-a-friend process is inad­equate, and a more formalized referral program is needed for success. A good program is automated, timely and usually starts where the original opt-in process ends. Once a Web site...

A few months back in E-ssentials, we spotlighted an article written for DM News by our very own Elie Ashery, entitled “Co-registration: The Secret to Growing Your Email Lists.” The article focused on the concept of co-registration and the two main approaches – the do it yourself approach and the ad network approach. Well, we were so impressed and in-tuned to the concept of the ad network and the ability to grow your list ethically, organically and exponentially that we went out and purchased an entity of another company so we could make this network available to our clients. It’s been months in the making, but we are absolutely thrilled to announce the roll-out of RegReady, our proprietary co-registration network. We are in the final stages of beta testing and in the next few weeks we expect to make RegReady available exclusively to our Gold Lasso clients before we release it...