Blog entries tagged in marketing automation
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on July 21, 2011
in Trends & Takeaways
Trend: Smart marketers are leveraging interactive games to overcome short attention spans.
With the anticipation of Zynga’s upcoming IPO, interactive gaming has been getting a lot of attention lately. Unfortunately, according to Forrester Research, this attention has yet to transpire to mainstream marketing, as 84% of marketers have no plans to incorporate games into their promotional mix. For the remaining 16%, their efforts are sparking a revolution in marketing, influencing the proliferation of gaming technologies resulting in its access by marketers and agencies of all sizes. More importantly, games are providing the much-needed content to hold consumer and prospect attention – an extension of the bilateral conversation brands strive for.
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on June 23, 2011
in Trends & Takeaways
Really Dumb Moves By B2B Marketers
The B2B marketers who didn’t learn their lessons with traditional email marketing systems are making the same mistakes with marketing automation. “Dripping out text messages to purchased lists from marketing automation systems will yield the same sub-par results” says Michael Weisel, Chief Technical Officer of Gold Lasso. As a veteran in the email deliverability space, Michael thinks investing more money in better technology will have no effect on email deliverability and conversion rates for the long run. By purchasing lists, B2B marketing executives are attempting to justify their latest technology purchases quickly. This tactic often results in dire consequences that no business can afford such as email blocking, loss of software licensing and the squandering of a marketing budget.
