The From Line

Rants, raves and ramblings about multi-channel marketing.

Elie Ashery

Elie Ashery

Elie is a true entrepreneur who has dedicated his career to the Internet and new media. He is responsible for the vision and strategy execution for Gold Lasso and drives the innovation behind the Company’s products and services. Elie’s career as an Internet entrepreneur has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and most recently in The Washington Post. Elie has written numerous articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at various trade events. In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. Elie holds a bachelor degree in finance from the University of Maryland’s Robert H. Smith School of Business and is currently enrolled in their Executive MBA program.

Blog entries tagged in politics

Is Ken Magill Reading My Mind or My Blog?

Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on February 26, 2008
in Industry Commentary
Ken Magill of Direct Magazine does it again by exposing the dirty side of email.  However this time a little bit of politics was added creating a cesspool of irony.  His recent report "Prankster Pollutes Obama's E-mail List" exactly makes my point from last night's blog post.  Even though politicians are exempt from the CAN SPAM Act they aren't immune to best practices.  As Hillary Clinton would have put it, "shame on you Barack Obama!"...
Tags: politics
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Top Issues for Email Marketers in 2008

Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on January 01, 2008
in Trends & Takeaways
1.  The Death of the ISP White List For those lucky email marketers who previously relied on ISP white lists for superior deliverability will get a shocking wake up call this year.  As ISPs rely more on reputation-based systems for discerning good senders from bad ones white lists are rapidly becoming obsolete as the mistake of false positives are less of an issue.  This new technology and methodology of reputation-based systems levels the deliverability playing field for all email marketers eliminating the backdoor approach to deliverability.  This also means that email marketers must continue to rely on best practices and monitor their reputation as a slip up can cost them dearly. 2.  Email Rendering on Mobile Devices As the mobile phone continues to become the main communications device, email rendering on mobile devices will become a serious issue in 2008.  Since many mobile devices only display text emails, email marketers will...
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Yes Mail Gets $50K FTC Smack Down!

Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 07, 2006
in Compliance
The Federal Trade Commission in a 5 to 0 vote decided to smack Yes Mail with a $50K fine for violating the CAN SPAM Act all due to a technical oversight.  I really feel bad for Yes Mail because no software company is without technical glitches.  Unfortunately, in this industry, technical mishaps comes with confrontation from the federal government.  The next step for the FTC is to chase after clients of email service providers.  Just make sure your email service provider dots their i's and crosses their t's because you'll be the next one to enter the ring. Read more here: http://www.dmnews.com/cms/dm-news/legal-privacy/38892.html...
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
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