On my way home from a restful Caribbean vacation I picked up a copy of the New York Times during a stopover at Charlotte Douglas International. On the front page in the Inside feature section read a headline "Do Not Call, Write or..." Since I'm an email marketer, naturally my curiosity piqued and I read the article. Needless to say I have never read such an ill researched piece of crap from the mainstream media then what I read in the New York Times that day. The premise of the article was to give advice to consumers about how to remove their names from marketing lists.... snail mail, email, etc. In the article Damon Darlin suggests to readers that "Whatever you do, do not respond to an unsolicited e-mail message when it gives you the option to opt out of receiving more e-mail. That is a trick used by spammers to...

