The From Line

Rants, raves and ramblings about multi-channel marketing.

Elie Ashery

Elie Ashery

Elie is a true entrepreneur who has dedicated his career to the Internet and new media. He is responsible for the vision and strategy execution for Gold Lasso and drives the innovation behind the Company’s products and services. Elie’s career as an Internet entrepreneur has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and most recently in The Washington Post. Elie has written numerous articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at various trade events. In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. Elie holds a bachelor degree in finance from the University of Maryland’s Robert H. Smith School of Business and is currently enrolled in their Executive MBA program.

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2008 Predictions Review – Hit or Miss?

Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on January 04, 2009
in Industry Commentary
Every New Year’s I take the avalanche of information I gather from clients, business partners and  hundreds of articles and white papers I have read of the previous year and try to make some bold predictions for email marketers.  Like any modern soothsayer, my predictions are a medley of hits and misses, such as my accurate such as the call for more email marketing legislation in 2008, and complete flops such as my 2007 suggestion of wider adoption of RSS by email marketers.  More importantly, however, they are the basis for my predictions for the upcoming year (2009 will be posted next week). 2008 Prediction 1: The Death of the ISP White List (Hit and Miss) While still in use, ISP white lists have been fairly marginalized as reputation-based systems have taken a much larger foothold for managing spam.  In fact, Gold Lasso hasn’t noticed a real deliverability difference between clients...
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
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