Every New Year’s I take the avalanche of information I gather from clients, business partners and hundreds of articles and white papers I have read of the previous year and try to make some bold predictions for email marketers. Like any modern soothsayer, my predictions are a medley of hits and misses, such as my accurate such as the call for more email marketing legislation in 2008, and complete flops such as my 2007 suggestion of wider adoption of RSS by email marketers. More importantly, however, they are the basis for my predictions for the upcoming year (2009 will be posted next week).
2008 Prediction 1: The Death of the ISP White List (Hit and Miss)
While still in use, ISP white lists have been fairly marginalized as reputation-based systems have taken a much larger foothold for managing spam. In fact, Gold Lasso hasn’t noticed a real deliverability difference between clients...
Tags: white list, rendering, certification, authentication

