Blog entries tagged in retail
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on December 29, 2010
in Strategy
Gold Lasso is noticing that larger big box retailers are responding to current economic conditions by reinstating long forgotten layaway programs just in time for the holiday season. Since many consumers have reduced credit lines, it will be imperative for pure online retailers that sell larger ticket items to offer similar programs and promote them aggressively to compete effectively for their respective market segments. With the continued squeeze in the consumer credit markets, layaway will be a lasting trend and one that will need to be embraced by online retailers as well.
We'd love to hear your thoughts on this topic! Let us know here or on our facebook page. http://www.facebook.com/GoldLasso ...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 12, 2009
in Strategy
Here we are, well into the last quarter of 2009, and holiday-related marketing campaigns are well underway. Many of Gold Lasso’s clients have begun promoting sale dates, coupon codes, clear outs, special event dates such as VIP access to online sales and other year-end online campaigns. Meanwhile, some still have not begun their end of year planning. Start now, it’s not too late. Here are some tips to help organize your e-marketing strategies:
Coordinate online and offline promotions together to reinforce customer messages.
Prepare special “backup plan” promotions that might be triggered by an event – snow in Florida promotions and inventory blowouts are just a few examples.
Make it your New Year’s Resolution to be more engaging with your customers. Clearly and directly ask your customers to use social media by sharing info on Twitter or Facebook, forwarding to a friend or responding to a survey. Follow up with...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on July 26, 2007
in Strategy
Gold Lasso recently sponsored the Retail Email Subscription Benchmark Study produced by the Email Experience Council and written and edited by Chad White. There are a lot of exciting new things that online retailers are doing with their opt-in subscription process. Below are some interesting findings in the study:
Only 3% of major online retailers use a double opt-in subscription process.
Only 92% of retailers have an email sign-up form or link on their homepage.
More than 43% of retailers allow customers to sign up for email with one click from their homepage.
The subscriber's name (31%) and zip code (18%) were the two most often required pieces of information.
Of these stats I find the first the most interesting and kind of disturbing. Since savvy email marketers know that double opt-in ensures the cleanest list, which leads to a quality reputation and high deliverability, why do only 3% of the...
