Here we are, well into the last quarter of 2009, and holiday-related marketing campaigns are well underway. Many of Gold Lasso’s clients have begun promoting sale dates, coupon codes, clear outs, special event dates such as VIP access to online sales and other year-end online campaigns. Meanwhile, some still have not begun their end of year planning. Start now, it’s not too late. Here are some tips to help organize your e-marketing strategies:
Coordinate online and offline promotions together to reinforce customer messages.
Prepare special “backup plan” promotions that might be triggered by an event – snow in Florida promotions and inventory blowouts are just a few examples.
Make it your New Year’s Resolution to be more engaging with your customers. Clearly and directly ask your customers to use social media by sharing info on Twitter or Facebook, forwarding to a friend or responding to a survey. Follow up with...
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new media. He is responsible for the vision and strategy execution for Gold Lasso and drives the innovation behind the Company’s products and services. Elie’s career as an Internet entrepreneur has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and most recently in The Washington Post. Elie has written numerous articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at various trade events. In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. Elie holds a bachelor degree in finance from the University of Maryland’s Robert H. Smith School of Business and is currently enrolled in their Executive MBA program.
Blog entries tagged in RSS
Maximizing Promotions with the 2009 Holiday Push
Posted by Elie Ashery
on November 12, 2009
in Strategy
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
The Buzz on RSS-to-Email
Posted by Elie Ashery
on November 12, 2009
in Industry Commentary
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
Last week Gold Lasso featured a webinar discussing the benefits of RSS-to-Email. Thank you to everyone who participated and joined in the discussion afterwards. A complete recording of the Webinar is now available online, click here to review.
RSS-to-Email is a hot topic these days. Highlighted by Website Magazine in the article, E-Mail Marketing’s Future… Right Now, eLoop’s new feature is included in an overview of ESPs changing the email landscape. “This is useful for people using Twitter, publishers who update their sites regularly and have newsletters based on updates, press releases, or any other type of timely content that gets posted to a website regularly." View the article here. ...
RSS to Email & Automated Message Assembly
Posted by Elie Ashery
on September 15, 2009
in Integration
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery. This is one of the reasons why SMS and Twitter have cannibalized some of email's footprint for mobile delivery of commercial messages.
The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages. This process is somewhat ironic since a few years ago RSS pundits were pronouncing the...
Tags: RSS, automation, graphic design
Message Mashups and Automated Assembly
Posted by Elie Ashery
on August 25, 2009
in Creative
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery. This is one of the reasons why SMS and Twitter have usurped email for mobile delivery of commercial messages.
The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages. This process is somewhat ironic since a few years ago RSS pundits were pronouncing the death of...
Tags: automation, RSS, graphic design, copywriting
My Prediction on RSS Adoption Was Dead Wrong
Posted by Elie Ashery
on December 11, 2007
in Industry Commentary
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
This time last year I predicted that basic batch and blasters would start to look at RSS as an alternative to email because of cost and deliverability. Boy was I dead wrong. Now that I look back at my words, what the hell was I smoking? Most batch and blasters aren't sophisticated enough to even figure out what RSS stands for let alone how to implement it. In my opinion RSS didn't make the slightest ding into email's market share and penetration in 2007. All the RSS proponents that declared the death of email in 2007, where are they now? They're either jobless or banished to work in the coat closet since they cut their email marketing budgets in 2007 when email returned 48X for every dollar invested. Ha! Ha!
Don't get me wrong, RSS is a power tool for content syndication... but it's not replacing email. Not for the rest...
Tags: RSS
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