The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Did You Know? Action Based Messaging (ABM) - Stop creating new lists - follow up based on subscriber actions

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on December 07, 2011
in Did You Know?

With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.

Key benefits of ABM's include:

  • micro target based on subscribers behavior
  • automatic follow up based on extremely specific criteria
  • message triggering based on any subscriber action or inaction
  • gather data based on your customer preferences and respond accordingly
  • increase personalization
  • enhance lead nurturing during specific points in your sales cycle

As a marketing professional, you are constantly under pressure to maintain and improve your customer engagement. It is no longer acceptable to blindly blast messages and assume the job of retaining that subscriber is done.

Enter eLoop5's Action Based Messaging feature:….
 
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Did You Know? Every eLoop user experience can be customized!

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on November 22, 2011
in Did You Know?

Make the most of your employees time in eLoop.

Our customizable Roles Feature allows a unique experience for each member or team within your company.

Let your employees focus on what they do best! Graphic designers can have access to message creation and editing, while your sales teams are busy analyzing campaign reports. We have already created several default roles to get you started, but don't worry! If you don't see a role that fits your needs, you can create as many custom profiles as you like. 

-User Roles:

• Administrator: The Administrator is the master user and has access to all features of eLoop including account settings and administrating user roles. If you would like to assign a user a large number of features and limit your security risk you should use the Project Manager role.

• Project manager: Project Managers have access to almost all eLoop features except account settings and administering user roles.

• Graphic designer: Graphic Designers have access only to modules related content such as the content library, messages, templates, and forms.

• List manager: List Managers have access only to modules related to lists and data.

• Account/client executive: Clients and Account Executives have access only to dashboards and reports.

• Custom: customize any users role to fit their/your company’s needs

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Integrating Web Analytics with Email Campaigns

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on September 16, 2010
in Integration
I know it has been a while since I posted something (we all had such a busy summer) and I've been meaning to update this with thoughts on how clients can improve their campaigns. I'll continue to share my ideas here. This particular post is about Google Analytics -- something that is simple to set up, free, and enhances your investment in email marketing programs. After conducting some research it became apparent that many emarketers are using web analytics for their websites, but few are integrating it with email. It really is a shame -- Google Analytics is free and it provides great insight into your email campaigns effectiveness. If you’re not using web analytics with email you might find the info below very helpful. If you are, kudos to you! Let me know if I missed anything below. In order to get the most out of email/web analytics you need to...
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eLoop Uptime 100% through Storms

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on July 27, 2010
in Gold Lasso & eLoop
It's somewhat funny that we find ourselves emailing you again regarding the weather. This year has been brutal for our region -- with mountains of crippling blizzards and now this. As you may have seen in the national news, nearly half a million homes and businesses lost power Sunday and many are still without electricity. It's the worst outage since '03 Hurricane Isabel.  We are happy to report that due to Gold Lasso business continuity practices, eLoop users had full access access to the system during this time. Our Commitment to You Our systems ran smoothly throughout the 70MPH winds that knocked out power lines. Technical staff even worked through the night constantly testing system connectivity to ensure users had no problems, and were ready even at 4am to institute backup systems just in case. No backups were required, and systems were fully operational. We thank you all for the inquiries....
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New & Improved: A Rundown of Recently Added Features and Enhancements

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on November 12, 2009
in Gold Lasso & eLoop
AddThis – Social Media/Sharing Gold Lasso is very excited to announce our partnership with AddThis, the #1 bookmarking and sharing button on the Internet. This partnership enables us to offer Social Media Integration for your email campaigns. This integration is seamless, fully customizable and can be accessed through the new and improved toolbar within the HTML message editor. RSS to Email RSS (most commonly translated as “Really Simple Syndication” or “Rich Site Summary”) is a Web feed format used to publish or announce frequently updated works such as blog entries, news headlines, audio and video. The only information that you need to get started is the link to your RSS file. In Twitter you can simply click the orange RSS icon under your list of people that you are following, in WordPress it's listed with your "Site Meta" and in most other sites you simply click the RSS icon and...
Tags: eLoop, email, software
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
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Kristin Logan said,
  70%! Not too shabby :-)  
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