In the past, co-registration was considered a shady strategy used only by unscrupulous companies to aggressively grow their mailing lists. Seen as a “shotgun approach” that emphasized quantity over quality, co-registration was something only spammers did. In terms of bad reputation, it was right up there with purchasing lists.

In the last few years, however, that view has changed dramatically. Co-registration is no longer the sleazy domain of fly-by-night spammers and scammers. It’s used by some of the biggest, most-respected online businesses—because it’s simple, effective and affordable.

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Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. The industry overall has not done a good job of defining what constitutes a good value. Email service providers are often lumped together in one big group with average cost per email transmission serving as the comparison points for potential clients. This lump categorization might have worked in the early days of email marketing when large companies (with even larger budgets) ruled the email marketing airways. It doesn’t work today. Small businesses have just as much marketing savvy as their larger counterparts and the use of email as a dominant marketing medium is higher than ever.

Download Finding Value in an Emaill Service Provider.

The world of email marketing has changed dramatically during the course of the last decade. The main catalyst of the change has been remarkable advances in technology and the channels available for communication to our target audiences. Technology keeps getting better, faster, and more reliable. As marketers harness the power of one outlet, it is replaced by one that is more powerful and more effective. Another factor contributing to the change in email marketing is the audience’s reaction and response to a marketer’s message as the industry shifts toward bigger (or in some cases smaller), better, and faster communication channels.

Download Integrating Email Campaigns with New and Existing Mediums.

Delivering to the inbox consistently has become a complex technical and creative process that will only increase with difficulty over time. Gold Lasso's 2011's Deliverability Nuts and Bolts explains in great detail how email deliverability currently works and all the best practices of getting your messages into the inbox. From IP addresses to feedback loops no stone goes unturned in explaining why sometimes legitimate messages get delivered to the spam folder or not delivered at all.

Download 2011's Deliverability Nuts and Bolts

An email can be designed one way, but display to the reader in an entirely different—and often jumbled— way. While HTML code is a universal language, this doesn’t mean all emails are read, or rendered, the same by different email software. Design elements such as images, text blocks, logos, tables, videos and line elements won’t always translate the same way for each subscriber. Some users may see centered text, while others might completely miss seeing a table because it was shifted to the very bottom of the message.

This white paper describes the challenges associated with designing emails to render properly—and the consequences of doing it poorly—and outlines solutions to maximize the readability of an email campaign. 

Download Tackling Email-Rendering Challenges to Boost Campaign Results - Lucky 13

As a result of the 21st Century Marketing Paradox, marketing automation has become a necessity. How should marketers take advantage of easy customer reach without overburdening IT and production? More importantly, what solutions are available that can help marketers automate the processes of getting the right message to the right person at the right time through the right channel?

Get these answers and valuable information about how to design and implement a great marketing automation program no matter what industry you're in. 

Download Marketing Automation For Everyone Explained And Implemented.

Considering that more than 10 billion videos are viewed online every single month (according to comScore, Inc.), it’s no surprise that marketers and retailers are eager to incorporate video into their email marketing campaigns. When the content is compelling, relevant and useful to the viewer, videos have the power to engage customers far more than simple text or images. Videos let you show, not just tell, customers about your products. And if the video’s especially educational — or entertaining — it can become a viral marketing tool, which can lead to more subscribers.

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In a perfect world, your email service provider is flexible, responsive to your needs, knowledgeable of new technology, and cost effective. It is not a perfect world, though. Instead, working with an email vendor, or any vendor for that matter, can be frustrating as you negotiate contracts and customize service plans. Too often, the level of customer service exhibited during the initial “sales” process drops off after the contract is signed.

Download How And Why To Switch Email Service Providers.

Description: This presentation provides a synopsis of Gold Lasso's Trends & Takeaways for 2011. Subjects such as QR codes, video presentations, gamification strategies, geo location strategies, content development and many others are covered as well as how to capitalize on these trends. Links to the full articles are included in the slides.

Download Gold Lasso's Trends & Takeaways 2011 Review

Description: This quiz was developed by Gold Lasso as a fun way to learn about more advanced email marketing trends, best practices, design and deliverability concepts. Subscribers to our weekly Trends & Takeaways were asked to take the quiz resulting in a median score of 60%. Subscribers tend to be marketing professionals who read three to four marketing based email newsletters.

Download 2011 Email Marketing Competency Quiz