President & CEO

Follow me on twitter - @ElieAshery

Elie is a true entrepreneur who has dedicated his career to Internet marketing and new media. He is responsible for the vision and strategy execution for Gold Lasso and helps to lead the innovation behind the Company’s products and services. Elie’s career as an Internet marketer has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and The Washington Post. As a thought leader, Elie has written a variety of articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at trade events.  In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. As a loyal Maryland Terrapin, Elie hold an executive masters degree in business administration and bachelors degree in finance in addition to serving as an adjunct professor of strategy and game theory at the University of Maryland’s Robert H. Smith School of Business
"For it's not best we think alike, it is the difference of opinion that makes horse races." - Mark Twain
Favorite Quote
Teach as many people to fish as possible
How he thinks he can make a difference in the world


Co-Founder & Chief Technology Officer

Follow me on twitter - @MichaelWeisel

As a hands-on technology professional, Michael is the architect of Gold Lasso’s systems and product development. He is responsible for all technology related decisions however specializes in email delivery and systems management. His calm and helpful demeanor, an atypical trait for his profession, accelerated him through the ranks of several federal government contractors until he was recruited by CRIIMI MAE, a large real estate investment trust, as their senior systems engineer. Michael later became vice president of an IT consulting firm that specialized in servicing trade associations in the Washington, D.C. area. Michael attended University of Maryland where he pursued a degree in Computer Science.
"The heights by great men reached and kept were not attained by sudden flight, but while their companions slept, were toiling upward in the night." -Henry Wadsworth Longfellow" - Mark Twain
Favorite Quote
Teach kids to harness the power of technology
How he thinks he can make a difference in the world


Vice President, Software Development

Dilpreet (Dippy), an open source technologies maverick, is the brainpower behind Gold Lasso’s software architecture. He is responsible for overseeing all of Gold Lasso’s software and product development. With more than 13 years of experience in the IT industry, Dilpreet has worked and delivered on all life cycle phases of software development, from initial requirements to production maintenance. Dilpreet is passionate about new designs, frameworks, patterns and architectures and is always looking for new ideas and concepts. Dilpreet’s prior experience includes working with Telecom Company and the Department of Energy. Dilpreet holds a Bachelors degree in Computers from NIT-J, India.


Vice President, Business Development

Yotam is responsible for sales and general operations management for Gold Lasso. As Gold Lasso's fourth employee, Yotam has implemented the sales foundation and operations for the company while expanding its network of clients, channels and sales team. Yotam has over 8 years of experience in managing Internet marketing operations and brings a fresh perspective to the discipline. Yotam’s current focus is to build on the exceptional growth Gold Lasso has seen in recent years while increasing the company's unique value propositions. Yotam holds a bachelor degree in accounting from the University of Maryland’s Robert H. Smith School of Business.
"I took a speed reading course and read 'War and Peace' in twenty minutes. It involves Russia.
Favorite Quote


Vice President, Client Services

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.
"I honestly think it is better to be a failure at something you love than to be a success at something you hate." -George Burns
Favorite Quote
Give a stranger a smile. It might be the only one they see all day.
How he thinks he can make a difference in the world

Advisory Board


Joe Payne


Joe Payne joined the Gold Lasso Advisory Board in 2013. Joe is an Executive and Board Member with more than 20 years of leadership experience and a proven track record as CEO of high growth software companies. He currently serves on the Board of Directors of public companies Cornerstone OnDemand (CSOD) and DealerTrack (TRAK). He also serves on the boards of private companies TrackMaven and Plex Systems, as well as the advisory board of Mintigo. Joe also serves on not-for-profit boards FirstFocus and St. Columba’s School.

Joe’s most recent full time executive role was as the Chairman and CEO of Eloqua. He joined Eloqua in 2007 when it was a $11M company. He assembled and led a world-class management team that grew Eloqua into a $125M revenue SaaS business in six years. Joe led Eloqua to a successful IPO in 2012 and a sale to Oracle in 2013. Recognizing Eloqua's leading market position and its robust customer base, Oracle paid the highest multiple of revenue in its history for a public company. Prior to Eloqua, Joe held executive positions at iDefense, eSecurity, eGrail, MicroStrategy, and InteliData. Joe began his career in brand management where he worked on the Coca-Cola brand and the Mr. Clean brand.

Joe received his M.B.A. from the Fuqua School of Business at Duke University where he was a Fuqua Scholar. He is a Magna Cum Laude graduate of Duke University.

Ari Jacoby


Serial entrepreneur, tech enthusiast and start-up veteran, Ari is co-founder and CEO of Solve Media. Since the company’s launch in 2010, Solve Media has been firmly rooted in Ari’s passion for developing innovative and simple solutions to complex problems. His talents for creating original solutions and leadership skills have helped him launch and grow four successful technology start-up businesses. Ari has demonstrated thought leadership and innovation throughout his career. Prior to Solve Media,
Ari co-founded VoiceStar, which was acquired in 2007 by Marchex.  Previously he served as a senior consultant in the Business-to-Business division at Google. Before joining Google, Ari also served as the founder and CEO of Newsletters.com, where he led efforts in content aggregation, syndication, and affinity channel sales. In 2000, MarketResearch.com, a Tribune Company, acquired Newsletters.com. Ari is also a recognized Angel Investor on Business Insiders’ THE ANGEL 100 list.

Ari is a graduate of Georgetown University and resides in New York City with his wife, Kayle, and two children.

Mitch Arnowitz


Mitch Arnowitz, managing director of Washington, DC-based digital communications firm Tuvel Communications, brings experience, creativity, and proven results to harnessing alternative media. A twenty-year veteran of traditional and interactive marketing, Mitch specializes in creating and leveraging relationships to drive loyalty and effectively market a person, business, or brand. Prior to founding Tuvel Communications, Mitch was Business Development Director of the Morino Institute Netpreneur Program where he helped emerging technology companies solve problems, make connections, and grow their businesses. In addition to working with countless companies one-on-one, Mitch is well known as creator and moderator of one of the Internet's most popular marketing discussion groups, the AdMarketing email list. An opinion leader, Mitch and his work are often quoted in newspapers such as The Washington Post and is cited for "best practices" by leaders in the marketing industry. He is also a frequent moderator and speaker at industry conferences, publishing award-winning marketing guides and interviews for respected industry publications.

Neil Patel


Neil Patel is co-founder and Publisher of The Daily Caller, one of America's fastest growing online news outlets, and co-founder and Managing Director of Bluebird Asset Management, a hedge fund investing in mortgage backed securities.

Before starting his two companies, Neil served in the White House from 2005 to 2009 as the chief policy advisor to Vice President Dick Cheney. From 2001 to 2004 Neil was Staff Secretary to Vice President Cheney. Prior to joining the Bush Administration, Neil was Assistant General Counsel at UUNET Technologies. Earlier in his career, Neil practiced law with Dechert Price & Rhoads. He also served as Counsel to the U.S. House of Representatives Select Committee on U.S. National Security and Military/Commercial Concerns with the People's Republic of China.

Neil received his B.A. from Trinity College (CT) and his J.D. from the Georgetown University Law Center, where he served as Associate Editor of the Journal of Law and Policy in International Business.