Case Type/Industry: Marketing Automation/Finance & Banking
One West Bank's Financial Freedom’s goal was to develop and execute more than 60 personalized campaigns on behalf of their sales reps consistently without tedious cutting, pasting and list management. With polished, personalized and legal-approved content, only a few marketing users were assigned to manage the entire effort. Processes would need to be developed for automating message personalization, changing the status of prospect and client lists, and routing campaign replies to the right sales rep.
How Gold Lasso transitioned a top 500 Internet Retailerâ€™s complex email marketing operations in 48 hoursâ€”without a hitch
Case Type/Industry: Strategy/Retail
Following a tremendous burst of growth, Beauty Encounter found themselves in an elite category of ecommerce websites. Even though their previous email service provider (ESP) had a well-known brand name, they felt the service quality had decreased and their product flexibility remained limited. Because Beauty Encounter’s needs were growing, they started sourcing a new ESP vendor.
Case Type/Industry: Automated Messaging/Publishing
Gary B. Smith of Fox News Bulls & Bears and creator of TheChartman.com saves his staff between 10 and 20 hours per week using Gold Lasso's RSS-to-Email features for automated message assembly and campaign execution.
Case Type: List Building
Looking to improve its own business results, MarketingSherpa needed a way to add high-quality prospects to its roster without spending a lot of money. They knew that co-registration tactics could help, but they wanted something more transparent, targeted and cost-effective than the usual service offerings. Using Gold Lasso's co-registration network RegReady, MarketingSherpa was able to achieve their list growth goals.
Case Type/Industry: Social Marketing/Associations
eLoop white paperOver the past several years, it has become customary for many individual member-based organizations to ask their current members to refer their colleagues and co-workers for membership. When association marketers saw the opportunity to channel these efforts more systematically, the member-get-a-member campaign was born. However, as postal rates increased, and the natural decline of campaign responses were the norm, the ineffectiveness of continuing to use this system became evident forcing association marketers to seek alternative mediums for their member-get-a-member campaigns.