Presentations

Automation to Relieve Marketing Pains

This presentation reviews how marketing automation can be used by most industries to achieve maximum efficiencies. Topics covered include the four types of automation and the four types of data that drive them.

 

 

Trends & Takeaways 2011 Review

This presentation provides a synopsis of Gold Lasso's Trends & Takeaways for 2011. Subjects such as QR codes, video presentations, gamification strategies, geo location strategies, content development and many others are covered as well as how to capitalize on these trends. Links to the full articles are included in the slides.

 

2011 Email Marketing Competency Quiz

This quiz was developed by Gold Lasso as a fun way to learn about more advanced email marketing trends, best practices, design and deliverability concepts. Subscribers to our weekly Trends & Takeaways were asked to take the quiz resulting in a median score of 60%. Subscribers tend to be marketing professionals who read three to four marketing based email newsletters.