Quality lists are the lifeblood of your multi-channel marketing. For your marketing efforts to be successful your lists need to be clean, up to date and segmented appropriately. To make list management easier, Gold Lasso has created a number of automated processes so you can spend more time focusing on strategy, creative and analytics.
Automated processes include:
- List cleansing
- Bounce removal, tagging and categorization
- Subscriber status management
- List segmentation and categorization
- Subscriber preference management