Automated List Management

Quality lists are the lifeblood of your multi-channel marketing. For your marketing efforts to be successful your lists need to be clean, up to date and segmented appropriately. To make list management easier, Gold Lasso has created a number of automated processes so you can spend more time focusing on strategy, creative and analytics.

 

Automated processes include:

  • List cleansing
  • Bounce removal, tagging and categorization
  • Subscriber status management
  • List segmentation and categorization
  • Subscriber preference management