With a sea of information at their fingertips, customers control when purchasing decisions are made forcing salespeople to keep their follow-ups timely. Every good salesperson knows that the key to making a sale is being in front of the right person, at the right time, with the right product. However, even the sharpest salesperson strays from this as they chase what they perceive to be hot leads letting opportunity quietly slip away to their competitors.
As an all inclusive solution, eLoop has a time release campaign (drip) module that helps marketers with the lead nurturing process ensuring that timely, relevant and branded information reaches prospects. Whether your lead nurturing is based on time intervals, behavioral or demographic variables, eLoop has the tools to help you lift response rates through every step of your sales cycle. Below are a list of some of examples of how eLoop can be used for lead nurturing.
Basic Time Release (Basic Drip)
If your sales cycle is seasonal, revolves around a specific date or is based on distinctive time frames then implementing a basic time release (drip) campaign could be right for your lead nurturing. With a basic time release campaign you can design a string of personalized emails (using merge fields and dynamic content) to be sent in various pre-determined sequences. This allows you to automatically stay top of mind with your prospects during the sales cycle.
Time Release Based on Behavior
Trying to sell big ticket items just doesn’t take time, it takes education. By coupling time release campaigns with web pages visited, links clicked and forms completed, you can automatically target the right information more aggressively to your prospects helping with the educational process.
Time Release Based on Demographic Variables
To ensure relevance, marketers need to personalize their campaigns based on a host of variables however continual list segmentation and personalization can become difficult with changing demographics such as age, marriage, kids, etc. With eLoop you can create multi-year time release campaigns with messages that automatically change with demographic or other data variable updates.