An important element to increasing customer loyalty is quality and timely communications. Communications built around life, purchasing and rewards cycles help to increase customer engagement while generating an improved image of your company. Gold Lasso can help you automate the communications process for your customer loyalty programs by providing you with the technology to build campaigns based on a host of variables including: 

  • Birthdays, anniversaries, graduations and other lifecycle events
  • Purchasing dates, warranty expirations and other calendaring variables
  • Number of store visits, dollar value of purchases and other commerce related variables