One of the biggest challenges marketers face when it comes to relationship building is providing timely feedback to customers. This feedback can be triggered by many actions such as links clicked, forms completed, web pages visited, on and offline events attended and a host of internal data formulas that help define the relationship with a customer.
eLoop provides a centralized area where marketers can easily define triggered events to provide feedback to their customers. Triggered messages can be sent immediately or within a series of time intervals whichever is more relevant to your feedback objective. All triggered messages can be measured on a macro level or, down-to-the subscriber level so you know what’s working and what’s not and make any necessary adjustments.
With eLoop your triggered campaigns are accomplished with:
- Easy integration tools with major software development platforms such as .Net, J2EE and LAMP
- Centralized campaign create/edit
- Detailed reporting