Email deliverability is the Achilles’ heal of email marketing. Without good deliverability, your email marketing investment will be wasted. Overall, your deliverability is directly correlated to your sending and list gathering practices however email service providers play a roll by providing you with the tools and guidance to follow best practices. In addition to Gold Lasso’s in-house deliverability and ISP relationship management team, we partner with other vendors to offer our clients an all-encompassing deliverability management solution. Gold Lasso will help you prepare for the certification process and give you the advice and guidance you need to qualify.
Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer life cycle. Return Path runs the Internet’s most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network.
The Institute for Social Internet Public Policy (formerly known as The Institute for Spam and Internet Public Policy) is dedicated to providing analysis, information, and consulting on industry issues relating to public policies and processes regarding spam, email, email deliverability, and the Internet. ISIPP also provides a widely-used email senders accreditation service, SuretyMail, and organizes and sponsors industry forums such as email management roundtables, email deliverability summits, and Internet law conferences.
ICONIX's goal is to restore trust in email communications between companies and customers. Customers can quickly identify and trust messages for email marketers that use its Truemark® solution. No longer do customers have to wonder what's real and what's not. Start sending Trusted, Branded emailTM today!
