Your sender reputation starts with your list gathering and management practices but it doesn’t end there. Constant list cleansing, bounce management and monitoring are needed to ensure a quality sender reputation. Gold Lasso provides every client with a unique IP address and custom domain allowing them to establish their own unique sender reputation. These two elements of sender reputation are also requirements for all certification services. We also provide the monitoring tools and strategic advice necessary to understand and analyze your sender reputation so you can stay full informed about the criteria determining your sender reputation.