Email marketing for higher education goes beyond your basic newsletter. With all the stakeholders a typical learning institution has, ensuring email ties in with the rest of its communications can be challenging especially across multiple departments. eLoop has all the features necessary for departments to work collaboratively or independently on lead nurturing of prospective students, fund raising, alumni relations, and communications with athletic fans while retaining your college or university’s brand and identity.
Cross Department Collaboration
What happens when your alumni relations, business school, law school, athletic and admissions departments all have their own style of templates? Even worse, what do alumni think when they get donation requests via email from your business school, alumni and athletic departments all within the same month? Higher education mostly engages in email communications through various departments creating a silo effect that denigrates the college or university’s overall brand and the effectiveness of its email communications.
With eLoop, departments can work collaboratively by sharing lists, images and templates while still retaining the necessary security of a department’s account. Limits can be set to how much email a subscriber receives from each department during a set amount of time preventing over mailing and tiring of lists.
Prospective Student Nurturing and Follow Up
Just because a prospective student inquires about your school doesn’t mean they’re ready to enroll. However making sure you’re top of mind when a prospective student is ready to make an enrollment decision is priceless. eLoop’s time released and Action Based Messaging (ABM) campaigns helps with lead nurturing by automatically following up with prospective students based on pre-determined intervals such as time of year or critical action points such as previous links clicked (indicating areas of interest). This ensures that you’re delivering the right message to your prospective students at the right time.
Perform Better Fundraising
Alumni don’t give to their alma mater because they were asked to. They give because they want to. And nothing else makes an alumnus want to give more than school pride. Connecting with alumni on a personal level is one of the biggest challenges for alumni relations however mass personalization can easily be achieved with email. Effective mass personalization goes beyond putting someone’s name into an email by encompassing continuous list segmentation both by demographics and campaign interaction (opens, clicks, forms completed) and automatically merging relevant text and images (dynamic content) that helps to lift response rates.
Get Your Fans Cheering
Schedules, score alerts, player and program news can all be delivered to your school’s information-hungry athletic fans with precision and ease. Consistent year round updates helps to turn ordinary fans into loyal fans that attend games, support their favorite programs and purchase licensed merchandise.