The publishing industry is continually faced with the challenges of integrating traditional and online marketing. eLoop helps publishers transition, engage and retain subscribers. eLoop provides the most cost-effective solutions to manage and service your subscriber relationships. As the publishing industry continues its transition into the technology age, it is important to keep transactions simple and hassle-free. Direct email messaging with eLoop keeps your acquisition costs low, minimizes attrition and increases subscriber satisfaction.
Automate Message Building & Sending
With eLoop's RSS-to-Email feature, you can easily integrate and format multiple RSS feeds into your email messages automating processes and saving you time. You can even schedule campaigns based on different feed updates. Read more about RSS-to-Email content marketing...
Subscriber Preference Center
Ensure your subscribers are getting only the messages they want using a customized message preference center where they can choose lists, update their information and provide feedback. In addition, you never have to manually update your list since the opt-in/opt-out process is entirely automated — keeping you in complete compliance with the CAN-SPAM Act.
Email List Rental Solutions
Email list rentals have become a significant revenue source for online publishers so we created an eLoop solution specifically to help publishers to efficiently capitalize on them. From a unique IP and custom DNS to robust suppression list management, Gold Lasso has helped many publishers get the most out of their email list rental programs. Read more about ethical email list rental...
Automate Subscription Renewal Notices
Start the renewal process early with scheduled reminders months before subscriptions expire. eLoop provides a cost effective model to keep renewals at the top of your subscribers’ minds and your attrition rates to a minimum.
Increase Subscriber Acquisitions
Using Gold Lasso’s automated referral module, subscribers can quickly and easily refer colleagues to a subscription signup page. This is an incredibly efficient way to build your subscriber base and promote your products and services.
Sell Ancillary Products
Ancillary product sales can easily add additional revenue to your bottom line. Subscriber knowledge of ancillary products is unusually low. eLoop provides the means to effectively spread the word about your available products and services.
Solicit Subscriber Feedback
eLoop’s robust and integrated survey module allows you to customize communications based on your subscriber’s feedback creating a closed loop email solution.
Promote Webinars, Seminars and Course Sign-Up
Promotion is easy and automatic with eLoop’s Action Based Messaging (ABM). Promote webinars, seminars and manage online sign-ups – all within your eLoop account.