Overstocked on SKUs you need to get rid of fast? With Gold Lasso’s triggered based solutions you can automatically run a sale and target interested buyers. By setting triggers based on inventory levels you can dynamically create messages with Gold Lasso’s RSS-to-Email solution in addition to using dynamic content to insert unique discount or promo codes. Interest is segmented automatically based on behavioral data so you know your subscribers have either viewed the discounted item or a similar item in the same category. The process can be refined even more with additional variables such as the timing of behavioral data.