As a marketer you’re tasked to provide effective and timely communications with customers. However, important transactional messages such as payment and shipping confirmations often look as if they were created by your company’s IT department. Transactional messages are the most expected and read commercial email therefore their typical text formats and mundane style can denigrate your customer's experience. Transactional messages generated by a rudimentary email process can’t be tracked and controlled and prevents you from capitalizing on the opportunity to enhance these communications.
eLoop provides a centralized place to create/edit, manage and track transactional messages taking this important communication out of the hands of your IT department and into your control. Having easy access and management to your transactional messages will allow you to include and change ancillary offers to where you’re confident they will be opened.