The From Line

Sending, Managing & Monetizing Email
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Change Your Email Templates For The New Year

With the start of a new year comes new opportunities for growth and change for your business. You already know how important it is to have an effective email campaign in place. A great way to vamp up these campaigns and make them even more effective in 2013 is by changing your templates to include newer, eye catching designs. Why not stir things up a bit in 2013?

How long have you been using your current email template design? If it’s been over a year and you’re still stuck using the same bland format, it’s about time for a change. Do you know if the template you've been using translates as well on smart phones and tablets as it does within different email clients? If you're not sure, it's definitely time to reevaluate and consider an upgrade.

More and more people are using mobile technology to view their emails. In order for your campaigns to be as effective as possible, you need to be able to communicate to your leads efficiently, especially within the mobile platform. When subscribers open your emails on their mobile devices, do you know what they see? If you’re not certain of how your message renders, there is a good chance it could be improved. Worse yet, if your messages aren’t getting through, you can be sure it won't be long until your emails are marked as spam, or your leads unsubscribe from them all together. Optimizing your templates to render properly on mobile devices will ensure proper deliverability and higher open rates. The best email templates to use are the ones that translate well regardless of what device they're used on. Your template should look just as nice on a desktop computer as it does when it's viewed on an iPhone.

Using a revamped email template is also a good way to create new buzz about your business. Do you have a new product or a new service you're offering this year? Even if your merchandise or services are the same, a new email template gives your leads the impression that great things are happening in your business and it encourages them to check out what you have to offer.

Are you ready to make some changes to your email campaign for the new year? It's never too late to start. You already know that email marketing is one of the most effective ways to reach your target audience. Let us help you refine your campaign to get the best results possible. For more information, contact us today.

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