Banner and display ads are dead! Introducing Native Email Monetization. A new way for media companies and publishers to maximize their Revenue Opportunity via email.
Gold Lasso's email native ad units works with your current email service provider (ESP). You perform all of the same email marketing tasks, the only technical difference is that we automate the syndication of PPC (pay per click) native advertising in your newsletters. We can also help you monetize clicks on your newsletter editorial by triggering high impact interstitials on your website. Our targeting process matches thousands of ads against a proprietary algorithm consisting of subscriber demographics, purchasing history, and online behavior.
Give your subscribers a better ad experience that's easy on the eyes, individually targeted, and performs fantastic!
Now you can show subscribers individually targeted interstitial ads triggered when their attention is greatest.
Maximize Email Monetization without sacrificing subscriber engagement
At the moment an email is opened, the MD5 hash (encryption) of a subscriber's email address is matched against 2 billion profiles with demographic and behavioral data. Once matched, the most relevant ads are displayed in native formats either inside the newsletter or as an interstitial on your website when a newsletter link is clicked.
Native ads are 100% customized to the look and feel of your newsletter and interstitial ads take the form of a translucent lightbox letting the subscriber see that they are indeed on your website. Using both ad formats has proven to boost email monetization with zero impact on list attrition or subscriber engagement.
Join hundreds of other publishers using Gold Lasso's ultra effective NATIVE process of blending content, advertisements, and placement to maximize your email monetization.
We wholeheartedly recommend other media outlets use Gold Lasso
with the exception of our competitors.
We don't pay for email automation and we monetize our newsletters in cutting edge ways. Gold Lasso has been and continues to be a great partner.
Gold Lasso has helped to maximize the value of my email newsletter program with real revenue. From technology to opportunity, these guys know media and publishing.
These publishers, and hundreds of others, know there's more to newsletter monetization than just display ads. Native ads are a fresh new easy way to maximize your email newsletter revenue so don't miss the opportunity!
If content drives your business, we have email automation solutions for you!
The media industry is continually faced with the challenges of balancing subscriber experience and monetization. Gold Lasso optimizes this balance by providing advanced email management and automation technologies coupled with quality native ad revenue opportunities. With Gold Lasso's technology and ad partnership, you can transform your email program into revenue maximizing machine.
Say goodbye to the email newsletter production process with full automation
Reduce attrition rates with automated renewal reminders.
Give your subscribers real content choices without the management headaches.
Put breaking news where it belongs - in the hands of your editors!
Take your readers' pulse with instant surveys and polling.
Gold Lasso provides superior value to publishers' email programs through subscriber monetization and technology cost savings.
*eCPM includes cost savings from free or discounted email automation and sending.
From data management and strategy to revenue producing templates and creative design, Gold Lasso’s team of experts will work with you to ensure the profitability of your email program.
Without a proven email monetization strategy revenue goals fall short.
Your data is the lifeblood of your email program and Gold Lasso will help you leverage it's full value
Your template design has a 30% effect on revenue. Use science not your gut!
Gold Lasso is the industry leader helping media companies build and monetize subscriber engagement using native advertising and email automation technologies.
Transparency builds trust - the foundation of all
Gold Lasso relationships.
The constant questioning of the status quo leads to products and services with superior value.
We are collectively responsible for our successes and failures and we learn from them.
We are determined to always set the bar higher in everything we do.
Our commitment to our stakeholders: subscribers, publishers, and advertisers drive everything we do.
SENDING, MANAGING & MONETIZING EMAIL.