Consider an Influencer Strategy with B2B Social Media

As I was doing my daily research on B2B social media I came across a great blog post from Kipp Bodnar. Kipp gave insightful predictions for B2B social media in 2010 one of which I found to be particularly true for this year, “Influencer Marketing Gets Even More Important.” Many clients continually ask me how to identify an influencer from email campaigns and how to market to them once they are identified?

 

To answer this question, the FaceBook and Twitter links that are prominent in today’s email marketing are not just to extend a message’s reach. The simple action of clicking these links gives the marketer a bull’s eye as to who their greatest ‘influencers’ are and which social media forums they communicate with. 

 

Based on the ability to identify your influencers using the methodology described above, segment these influencers and treat them differently. Make sure the content they’re receiving is special and let them know that. Also, try to find these people in their favorite forums and follow them. They’ll appreciate it and reward you for it.

 

Here’s the link to the article for your reference:

 

Please feel free to reach out to me or anyone here at Gold Lasso with questions.