Recently, our blog discussed email deliverability, and how to ensure your email reaches the customers’ inbox. Today, we extend that discussion by examining three of the most important considerations for email rendering, or how an email displays when it is opened.
Email Clients
An html template can display differently across email clients like Yahoo Mail, Gmail, or Outlook. It's imperative that you review how the email will render in each client. In addition, each of these email clients uses a slightly different approach to display a snippet of the email's text, and some of them use a preview pane. Carefully designing your e-mail to ensure the strongest message from each of these avenues will help increase your email opens.
Mobile Customers
These days, there’s a good chance that your customers will be checking their email on a mobile device. To master a mobile message, remember that a mobile display is half that of a computer screen and that a single column orientation will display best. Other design considerations include the use of a finger for clicks vs. a mouse pointer, as well as font size and readability. Customers will likely interact more with a display that is easy to read and accommodates for finger size, eliminating the need for zooming in. Simple, elegant, straight-forward design continues to work best on mobile devices.
Images
Finally, remember that many email clients do not automatically display graphics. Image heavy messages may display as blank boxes. It is important to include alt text. This not only allows search engines to read images on your web site, but also maintains consistency if the images are blocked or not rendering correctly.
We would be happy to discuss email rendering with you in more detail, so that you can best optimize your email marketing campaign. For more information, contact us.