Are You A Spammer? Not So Much Anymore!

If I got a dollar for every time I have been asked that question over the past five years my kid's 529 savings plan would be well funded for a Harvard tuition.  Finally over the past few months I haven't been as embarrassed to say I'm in the commercial email industry and I have the classic spammers to thank.  

It seems as though the average American (with the exception of the few spam vigilantes) have become so desensitized to classic spam they almost expect it.  "Sure I'll wire over $10,000 to Mr. Mobutu over in Nigeria" jokes one of my buddies at a cocktail party.  "Who falls for this stuff?" chimes in a neighbor.  Efforts of classic spammers are so off the deep end it's become laughable and makes my job easier to legitimize opt-in commercial email.  Most Americans have been on the Internet long enough to tell the difference between spam and legitimate commercial email.  So the next time someone some one asks you what you do for a living just say "email marketing."  And if they ask "Are you a spammer?" just politely reply, "If you still want to call me that."