The From Line
Sending, Managing & Monetizing Email
1 minute reading time
(75 words)
Urban consumers demand more respect than suburbanites
Urban consumers feel 13% stronger than suburban ones that making a purchase DOES NOT constitute permission to market to them on their mobile device. Likewise, Urban consumers also feel 25% more strongly than suburban ones that making a purchase DOES NOT constitute permission to market to them via email.
Lesson: marketers shouldn't mess with city folks texts and email - they'll be a lot less forgiving!
Source: Determining Perceptions of Marketing Permission Impact Marketing Success
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