Feature Spotlight: The Power of Surveys

You’ve got an untapped resource right at your fingertips – your audience. The wealth of knowledge and perspective your audience can offer is priceless. Email surveys are one of the fastest, most efficient ways to get to know what’s on their mind. You have questions, they’ve got answers. The feedback you generate can shed some light on things you’ve never considered.

1. Ask what they think of your organization, your products or services. You may not always get the answers you’d like, but you can use this information to learn more about what your audience is looking to get from your relationship.
2. Evaluate the competition. Do you know how to compete? What products or services have they used before and what did they like or dislike about them?
3. Learn from them. Ask for things they’d like to see in the future. Ask how you can do things better.

There are a few best practices to keep in mind while creating your survey.

• Keep it short – it shouldn’t take more than 2-3 minutes to complete
• Make it clear – have a third party read your questions to ensure they are concise.
• Tell them what to expect – let them know how many questions there are, how long it will take and if there is an incentive waiting for them at the end.

So there you have it, all the ins and outs of creating an effective survey. For instructions on how to use Gold Lasso’s survey module, please visit the Survey section in our Knowledge Base. It’s the perfect time – gather the information you need to start 2015 off right! For information, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or contact your Account Manager.