What Degree of Native is Right for Your Audience?

Native advertising is a tough nut to crack. It’s not just black and white. While it is one of the fastest growing advertising segments, a lot of publishers are still in the dark when it comes to the wide spectrum of native advertising. 

By definition, native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Native advertising is NOT content marketing. There’s a big difference. Content marketing is a type of advertising message while native advertising, is a type of distribution.

So how do you determine what degree of native advertising will work best with your email audience? It’s simple. You test, test and test some more. Native ads come in all flavors, shapes and sizes. There is not a one-size fits all solution. The good thing about the advertising/email combo is that testing is simple. 

Here are some native email examples that Gold Lasso has done with various publishers.

Example 1: Native In-Stream

Example 2: Native In-Stream with Slight Background Color

Example 3: Leaderboard Ads with Native Ads In Stream

Example 4: Ad Strip with Native Ad

If you haven’t considered testing some of these ad placements, you may be leaving money on the table. Just like anything else, when you are dealing with a large audience, you have to try different things to see what works best. I bet you are sure of one thing -- leaving money on the table is NOT a good thing. 

For more examples, visit our Web site at www.goldlasso.com. Examples and recommendations are fully covered in Gold Lasso’s “The Email Monetization Playbook”. Click here to download this definitive guide for publishers -- offering more than 150 tips for optimizing email monetization with concrete examples, illustrations, and pitfalls to avoid.