The From Line
Sending, Managing & Monetizing Email
1 minute reading time
(177 words)
New Years Resolutions for Email Marketing - In February
This is the time of year for resolution and improvement. It includes more than just losing weight or sticking to a budget (two of the most common resolutions). For e-marketers, it means vowing to check their messages for SPAM before sending them or adding action-based messaging to their marketing plans.
- Check all messages with the SPAM analysis tool before sending them to my recipients.
- Join Dot Email, post questions and brainstorm ideas with other marketing professionals.
- Add a survey to my messages to help me gather more information about my readers.
- Add dynamic content to my marketing messages to increase personalization.
- Brand landing pages to increase connection with my readers.
- Segment my lists and create targeted messages to increase response rates.
- Make sure my IP is not blacklisted by checking the black list status in eLoop.
- Keep up-to-date on industry news by registering with Dot Email.
- Check my message with multiple email providers (such as Yahoo and AOL) to make sure my message is getting through and delivered correctly.
- Stay on the white lists of my readers.
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