The From Line
Sending, Managing & Monetizing Email
Marketers often get sidetracked in the day to day tasks of content marketing such as planning, writing, engaging and publishing that sometimes makes them forget the reason why they are doing it in the first place. The main goal of content marketing is to promote your business, receive more leads and make more sales.
Content monetization is an important part of this process. Below are some tips to make the most of your content monetization strategy and to help with your overall content marketing efforts.
Co-Registration & Native Advertising
With co-registration, marketers are able to monetize their content by trading their leads or content registrations using a permission-based process. Through this process, prospects and customers can opt in to receive information from brand-enhancing partners. The same holds true for native advertising, where contextually relevant information such as articles, infographics, and videos from brand-enhancing partners are embedded into newsletters, blogs, etc. This increases the overall experience and value for prospects and customers.
Video Monetization
Video monetization is a very popular form of targeted advertising. It is a great way for business owners and marketers to earn revenue from their content and is economical for advertisers ensuring them decent exposure to their advertisements. The most important rule of monetizing through video is to keep it natural. Slamming your audience with product promotion will not just turn them away from your content, but it certainly will not help the advertisers either. Be sure you are partnering up with brands that offer products that will fit easily with the content of your videos and will appeal to your visitors.
Delayed Selling Monetization
If people are reading your content regularly; they will be more likely to buy something from you in the future if you happen to promote a product or service that is interesting in your content. However, in order for this technique to work efficiently, regularly becomes challenging. Be sure you provide content that is high quality and offer people multiple ways to consume your content such as an email signup or an Atom or RSS feed. Make sure your email marketing tools allows you to easily perform split tests and list segmentation so you can optimize your sales efforts to your readers.
Mobile Monetization
People who use mobile devices are typically focused on a specific reason such as finding a restaurant and are usually time-constrained. If they aren’t instantly informed or engaged, they are quicker than desktop users to abandon their current path. Therefore, providing them with the right type of content that is exactly what they are interested in and are looking for referencing their location is essential. Understanding how your readers are using their mobile is vital too. One way to monetize mobile is to offer premium memberships to mobile content. Mobile users will pay a premium for convenience on the go. They react well to time-based offers and exclusive content. Lastly, always be sure you make your mobile content social.
For more information on content marketing and monetization, please contact us.
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If you're using content marketing nbsp;on a regular basis to promote your business, don't forget the importance of eye candy. If you've been relying solely on the written word perhaps it's time to explore the use of visuals. Consumers have limited time and easily digestible graphics can be just as effective as an article or whitepaper.
Here are some ideas to incorporate visuals into your content marketing strategy:
1. Create infographics. If you're not a professional graphic designer, then you'll need to outsource this step to someone who is experienced in graphic design (preferably in infographic design). The actual content of the infographic, however, is up to you. It should include information that others will find helpful and specific to your area of expertise. Your infographic should be structured in such a way that people can learn a lot in a few seconds by just glancing at it. Above all, it should reference your brand and website.
2. Use memes. Some business owners may need to divorce themselves from the "get these kids off my lawn" mentality that they have towards Internet memes. Memes are not just for teens with nothing to do. They're frequently used by adults and represent a significant slice of Internet culture. Feed off of that by using them in your own content.
3. Animated GIFs. Want to add some spice to your content so that it's a little more shareable? Don't neglect the use of animated GIFs. They're like videos, but the reader doesn't have to click "play". BuzzFeed has mastered the use of animated GIFs and now it's a household word. You can find plenty of animated GIFs which represent a particular mood by simply Googling the mood name, followed by the words "animated gif". Also, check out reactiongifs.com.
RegReady makes your content marketing go further by helping you find new cutomers. Join RegReady today and recoup the value you're losing from traditional content marketing efforts.
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