The From Line
Sending, Managing & Monetizing Email
As publishers, we’re obsessed with content relevance. However, with audience fragmentation it has become quite the challenge to remain relevant since multiple audiences often exist on a publisher’s list. Although there’s a lot of interest overlap, it’s difficult to hold the interest of an entire audience without losing the attention of a few.
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Everyone knows that the key to any successful email program is subscriber engagement. The same goes for email monetization. The challenge lies in training your subscribers to engage, not just "skim" through your emails without any action. Ensuring your subscribers click is paramount to your monetization success. Subscribers should know exactly where to locate value quickly and click on it.
When you do not provide constant and multiple ways to engage, you are leaving money on the table. There are four main components required to train your subscriber's to engage. It's easy to remember them, D.A.R.T.
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Last week we talked about the Email Monetization Model as a whole. Now, let's look at the three Types of Monetization.
First, we've got Display Advertising, the most basic and easiest way to monetize your email newsletters. Display ads are based on IAB standards and advertisers usually have ad units ready to go. The two best IAB banner ad sizes for design and performance in email are 300x250 and 728x90.
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About This Infographic:
Despite the fact that publishers and advertisers can agree on what native advertising is in its legacy print format, there’s still much confusion in the industry when native advertising transcends the digital space. Gold Lasso believes the reason for this confusion stems from the sheer number of variables that can be manipulated in a digital ad. To help publishers and advertisers wrap their heads around what defines a native ad, we developed this simple scale that takes into consideration both publisher and advertiser standards and characteristics. The scale demonstrates that native ads are defined by the degree that advertisers relinquish creative and formatting control to the publisher. Are some ads more native than others? We think so.
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You may use the infographic above on your website, however, the license we grant to you requires that you properly and correctly attribute the work to us with a link back to our website by using the following embed code.
href="/images/easyblog_articles/368/b2ap3_thumbnail_native-scale.png" target=" "_blank">img src="/imaes/easyblog_articles/368/b2ap3_thumbnail_native-scale.png" alt=" "infographic" width="430" />
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Via Gold Lasso, Subscriber Engagement & Monetization Systems
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Maximizing the value of your content seems like another chore on your sites to do list, but the truth is, content monetization is absolutely critical if you want to increase your conversion rate and generate more leads.
Here are 3 content monetization tips to help your customer acquisition and conversion efforts get started on the right track.
Encourage User Participation
By encouraging users to give their opinion, you improve your monetization efforts in two distinct ways: User participation creates a much better overall experience for visitors browsing your website. Getting the opinions, experiences and perspectives from users will enrich and enhance whatever content you are providing. User participation creates more content for your site, also referred to as user-generated content. The upside to user-generated content is that it's of high quality and practically free.
For each of the key points above to be effective, you need to make sure blog comments are enabled and/or add a forum section to your website, where users can give their two cents and build relationships around the topics they’re passionate about.
Keep the Buying Decision in Mind
Content that talks about specific services, products, brands or merchants almost always monetizes better than content that does not. No matter the topic of your content, odds are there is a shopping decision closely related to it.
For example, a photographer who runs a blog may only post recent photographs and tips for taking better photographs, but does that mean they cannot monetize effectively? No way. Within these posts they have the chance to let the reader know the type of lens and camera they used for each photo, where they can then insert an affiliate link to buy that specific lens or camera.
Not only does this vastly improve your monetization efforts, it also creates a richer experience for the reader. Do not make the mistake of mentioning a helpful product, service, brand, merchant or software without having a way for the reader to find out more right then and there.
Increase Authenticity
In order to monetize effectively you absolutely must find the perfect balance between monetization and authenticity. Your users understand the need for monetization, but driving the nail too deep, so to speak, will only hinder your progress and repel your users.
Find the type of content that produces the most results, that gets the most response, and leads to the most conversions. Nine out of ten times informational content will trump commercial, and in the end will earn you the most revenue.
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