Email marketers have spent four years figuring out and complying with the CAN SPAM regulation of 2003 for their U.S. recipients. But, international laws also apply and some may have more reach than domestic laws. For example, the EU Privacy Directive specifies that you have a required opt-in for campaigns.
The best strategy is to understand the make up of your mailing database and educate your marketing team on the international laws.
Visit www.spamlaws.com for more information on international SPAM laws.
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