Social Media Insight: Encouraging Two-Way Dialogue in Email Marketing Programs

Recently Gold Lasso rolled out a social media feature for eLoop clients. A powerful tool, social media is a popular topic in interactive marketing. It offers unique opportunities for increasing the reach of an ordinary email campaign, exposing it to a much larger scale than other marketing methods. The potential for social media's impact on campaigns is exponential.

In order to ensure social media exposure from your email campaigns, it is important to incentivize the reader.  Create a compelling promotion; two for one, half price, new products or any other incentives that will influence online word of mouth via social media sharing. This will increase your exposure to new customers and reinforce messages with existing clients.

By integrating social media with messages in eLoop, you can measure the number of reposts, who shared information with their networks and how many times the information was shared.

One feel-good approach is to use cause marketing to encourage posting to social media. Being associated with a cause and supporting one such as cancer research fundraising, holiday food drive or simply tweeting about social issues can be the differentiator for getting additional exposure. Using the cause marketing approach is not only rewarding but could potentially keep your messages alive on the web even longer.

To share more ideas on leveraging the social media tools that we offer, contact Gold Lasso on Twitter, LinkedIn or Facebook. And remember to stay tuned for GL Jive, our online client community - perfect for information exchange and brainstorming!